Building a Real-Time TV Intelligence Platform from the Ground Up
Sigla partnered with Advocado as technical co-founders to design, build, and scale a data and AI platform that transformed raw TV ad detections into actionable marketing intelligence — ultimately leading to profitability and acquisition.
Industry: TV & Cross-Channel Advertising Intelligence
Founded: 2016
History: Rebranded in 2023 as VEIL Technologies and acquired in 2025 by Kinetiq.tv
Sigla partnered with Advocado as technical co-founders to build a differentiated advertising intelligence platform that connected television advertising to measurable business outcomes. By transforming real-time broadcast data into actionable insight and automated decision-making, the platform enabled brands to improve media efficiency and accountability at scale. Under Sigla’s leadership, Advocado rebranded to VEIL, achieved profitability, and was successfully acquired by Kinetiq.
The Opportunity
Advocado set out to unlock the performance potential of television advertising by connecting real-time ad airings to measurable business outcomes.
The opportunity was to transform raw broadcast detections into predictive, actionable intelligence — enabling brands to understand ROI, optimize media strategy, and make TV a performance channel.
The Challenges
1: Massive signal volume, limited insight: Advocado captured real-time TV ad detections across North America, but the data lacked the context and intelligence needed to connect ad airings to downstream business results.
2: Attribution between TV and digital performance: Brands struggled to quantify how linear TV ads influenced online behavior, sales lift, and conversion — limiting confidence in media investment decisions.
3: Scaling intelligence across partners and data sources: The platform required sophisticated data mapping, normalization, and automation to reconcile disparate broadcaster, media buy, and partner datasets at scale.
Our Role
Sigla partnered with Advocado from inception as technical co-founders, owning product vision, platform architecture, and execution through the company’s evolution into VEIL.
Technical Co-Founders
Sigla translated a complex market opportunity into a scalable, differentiated product, setting the technical and product foundation from day one.
Platform & AI Architecture
Sigla designed and built the core data and AI systems, enabling real-time signal ingestion, predictive modeling, and automated activation across television and digital channels.
Product & Engineering Leadership
Sigla built and led the software and data engineering teams, establishing technical standards, delivery discipline, and operational practices as the platform scaled.
One Platform, Multiple Capabilities
Sigla built an applied AI and data platform that transformed real-time TV ad detections into verification, attribution, competitive intelligence, and automated media activation.
The platform enables brands and media teams to measure, understand, and act on television advertising performance in real time.
Precision Watermark Detection
Real-time, audit-quality detection of when and where ads ran across national and local TV
How Sigla built it
- Proprietary watermark detection pipeline operating in real time
- Coverage across 210 U.S. DMAs and 200+ national cable networks
- Structured, first-party event data suitable for verification and reporting
Why it mattered
- Eliminated delays from post-logs
- Enabled in-flight campaign management and verification
- Established a trusted data foundation for all downstream intelligence
Competitive Ad Detection (ACR Fingerprint)
Real-time visibility into competitor TV advertising activity and its downstream impact.
How Sigla built it
- ACR fingerprint detection to identify competitor ads without watermark access
- Unified reporting of competitor activity during micro-moments
- Structured data outputs aligned with the core attribution models
Why it mattered
- Enabled conquesting strategies
- Improved keyword selection, media placement, and spend efficiency
- Gave clients insight into competitor behavior even when not actively advertising
Consumer Engagement Data (Directional Spot Attribution)
Directly linked TV ad airings to real-time consumer behavior on a brand’s website during the “micro-moment” following an ad.
How Sigla built it
- High-resolution attribution model measuring activity within seconds of ad airings
- Website tagging to collect audit-quality engagement data
- Integration of contextual signals such as geography and weather
Why it mattered
- Bridged offline and digital media performance
- Provided millisecond-level precision, outperforming minute-based models
- Gave advertisers immediate insight into which ads, markets, and moments were driving engagement
PowerBoost
Automated activation of digital media spend triggered by TV ad airings — turning broadcast signals into real-time bidding intelligence.
How Sigla built it
- Real-time integration with platforms like Google Ads and Google Analytics
- Automated bid adjustments during the “power-moment” (from ad start through 90 seconds post-airing)
- Support for both brand and competitor-triggered actions
Why it mattered
- Maximized ROI by winning search auctions at the exact moment of consumer intent
- Enabled competitive conquesting using rival media spend
- Closed the loop from detection → insight → action
Turning TV Advertising into a Real-Time AI System
Sigla designed an end-to-end AI system that transforms raw TV ad airings into predictive insight and automated action. By combining real-time detection, machine learning, and intelligent automation, the platform connects broadcast media to measurable business outcomes — at scale.
Business Impact
Through its partnership with Advocado, Sigla helped redefine how television advertising data is captured, interpreted, and operationalized. The platform connected broadcast media to real-time intelligence and decision-making, enabling brands to move from retrospective reporting to in-flight optimization. This shift brought television closer to the standards of precision, accountability, and performance expected in modern digital marketing.